Plus: Bellingham-Themed Monopoly Game Coming Soon
By Chrys Doucette
The Bellingham Regional Chamber of Commerce has unveiled a new name and a new logo to match.
Marketing Coordinator Shelli Jones said the change was an effort to unify the Chamber’s branding in the face of multiple logos.
“The chamber had a different logo for each of our programs and events,” Jones said. “They didn’t have any cohesive elements, and when I pasted them all on a sheet of paper, the variety of shapes, colors, and fonts were a clear indication that we needed a change.”
Jones said the Board of Directors saw the sheet and agreed that the chamber needed a clear and cohesive brand identity.
In addition to the new logo, the chamber decided to change its name from Bellingham/Whatcom Chamber of Commerce & Industry to Bellingham Regional Chamber of Commerce.
Name Change Included in Rebranding Efforts
This isn’t the first time the Bellingham Regional Chamber of Commerce has had a name change. In the early 1900s, the organization was simply the Bellingham Chamber of Commerce.
Later on, it became the Bellingham/Whatcom Chamber of Commerce & Industry.
“Our Board of Directors raised the question in one of our board meetings: Is it necessary to include the name of the county in our name?” Jones said. “Everyone agreed that our name was rather lengthy, and it was a mouthful to say.”
Board members made several recommendations, and within a few months, the new name was selected, Jones said.
Moving From Multiple Logos to One Logo
Marketing and membership at the chamber chose the new logo, which was designed by Mccoycreative in Bellingham, said Jones. The Board of Directors gave the final approval.
“The brilliance of the mark is that the community will come to recognize it,” she said. “We will be able to use the mark for all of our events and programs, thereby creating a cohesive brand.”
The only variance in the logo will be for the color of the mark. This is the same tactic FedEx uses to differentiate its brands.
“It will help to reinforce our identity, along with events and programs that people do not necessarily associate with the chamber,” Jones said. “For instance, there are a lot of people that don’t realize that we put on the Jr. Ski to Sea Race.”
Other events organized by the chamber include the Haggen Family 4th of July Celebration and the Bellingham Blast 3×3 Tournament.
The logo, and the name change, have been met with positive feedback, she said.
Coming Soon: BELLINGHAM-OPOLY
The Bellingham Regional Chamber of Commerce has announced that it’s in the final stages of development for a Bellingham-themed monopoly style game.
“We’ve been working on it for months, and it’s so exciting to finally reveal the project,” said Marketing Coordinator Shelli Jones.
According to a chamber announcement, the game will be available in August at Village Books, Woods Coffee, and the Western Washington University campus bookstore. More information can be found on the chamber’s website.
About Chrys Doucette
Chrys Doucette is a Bellingham resident and a former daily newspaper reporter for The Columbia Basin Herald in Moses Lake, WA. She owned and operated local soap manufacturer DigitalSoaps for 9 years, with her licensed anime soaps being sold on shelves in Hot Topic and Box Lunch stores at malls across the U.S. Now, Doucette runs SEO by Chrys, building websites and improving search optimization for small businesses and organizations.
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